Designed for candle, home fragrance, soap & skincare makers
From first formula to finished campaign.
One connected workspace to develop, formulate, test, document, produce and market your products.
Your product information flows through the Studio — from formulations and batch records to documentation, launch planning and marketing — so you don't have to keep entering the same information in different places.
Built by a maker, for makers.
"Slow craft, recorded well."
The problem
Your maker business shouldn't have to live in twelve different places.
Most of us end up working across
The problem isn't having a lot of information. It's finding, copying, rewriting and re-entering the same product information every time you move on to the next job.
The connected alternative
Fern Dale Makers Studio keeps development, formulation, testing, documentation, production, collections, launch planning and marketing in one place — around the product record itself.
So when you reach the next stage, the work you've already done is there waiting for you rather than sitting in another file.
One workspace. One connected workflow.
The connected workflow
Enter it once. Use it everywhere.
Your product record sits at the heart of the Studio, connecting the work that happens before, during and after making.
Develop
Formulate
Test
Document
Produce
Launch
Market
Information already held in the Studio is reused where it makes sense — ingredients carry into formulations, formulations into batch records and documentation, and consumer-facing product details into launch planning and marketing.
Around one product
What happens around a single product.
A worked example of how one product record grows as you go — nothing here needs starting again from scratch.
- 1Create your product
- 2Build and record the formulation
- 3Keep ingredients and supporting documents connected
- 4Record testing and production batches
- 5Create the relevant documentation
- 6Add the product to a collection
- 7Build a launch campaign
- 8Create product, social and email marketing from the information already held in the Studio
The last steps need the optional Marketing Suite add-on; everything above is part of Makers Studio.
One Studio
Two specialist workspaces.
Different makers work in different ways. Fern Dale Makers Studio has purpose-built workflows for each — so nothing feels forced through a generic system.
Home fragrance
Candles, wax melts, diffusers & sprays
Develop candles, wax melts, reed diffusers and room sprays with dedicated formulations, burn testing, batch records, launch sign-off and a compliance workflow with CLP guidance to help you organise the information your CLP label requires.
Cosmetics & soap
Skincare & cold / hot process soap
Create skincare formulations and cold or hot process soaps using the dedicated soap formulation workspace — integrated lye calculations, fatty acid analysis, performance profiling, Product Information Files and cosmetic batch records.
Marketing Suite · optional add-on
Made it. Now sell it.
An optional add-on — £9.99/month or £99/year. Requires an active Makers Studio membership.
The Marketing Suite doesn't begin with a blank AI prompt. It works from the product information and brand voice already held in Makers Studio, so you can move from making the product to launching and marketing it without starting again.
One connected run: group products into a collection, plan the campaign and launch runway, write the content, then keep and repurpose what worked.
Brand voice
Paste examples of your own writing and the Studio learns your tone, rhythm and phrasing.
Campaigns & launch planner
Pick a launch date and get a dated runway of teasers, shoots, launch-day posts and follow-up.
Copy Studio, social & email
Product descriptions, captions, reel scripts and email sequences written from your records.
Photography planner
Phone-friendly shot lists with framing, styling and prep so shoot day is already decided.
Content bank & repurposing
Keep what worked, tag your evergreen pieces, and turn one good post into a week of content.
Claims check
Wording is checked for medical, absolute-safety and vague environmental claims before you post.
Your formulation records stay in Makers Studio
The Marketing Suite does not read formulation percentages, weights, ratios, base levels, manufacturing methods, batch data, supplier costs or internal formulation notes into its AI requests. Instead, it builds a restricted product brief from approved product and ingredient information — your product details, the ingredient types, functions and characteristics recorded in your Ingredient Library, packaging, size, how the product is used and the brand voice you've set.
Text you deliberately type or paste into AI-enabled fields is sent as written, so keep confidential recipe information out of those fields. You can also exclude any individual ingredient from the Marketing Suite. Exactly what is and isn't included is listed in our Privacy & data notice.
Inside the Studio
The detail, workspace by workspace.
- Candle formulas
- Wax melt formulas
- Reed diffusers
- Room sprays
- Burn testing
- Testing Hub for every product type
- Launch sign-off
- Batch records
- CLP guidance workflow
- Cosmetic formulations
- Dedicated Soap Workspace
- Built-in Soap Calculator
- Fatty Acid Analysis
- Performance Profile
- Product Information Files
- Cosmetic Batch Records
- Ingredient Library & Bases
- Document auto-fill from supplier PDFs
- Automatic allergen calculation
- Stability Testing
Soap workspace
A dedicated workspace for soap makers.
Fern Dale Makers Studio doesn't simply accommodate soap recipes — it includes a purpose-built soap formulation workspace. Develop complete cold process and hot process soap formulations without leaving the Studio.
No more formulating in one piece of software and transferring recipes elsewhere. Everything happens in one connected workflow.
Designed specifically for
Each maker type has its own dedicated workflow — not one generic system asked to cover everything.
Meet the maker
Hi, I'm Kathryn — founder of Fern Dale Rituals and an award-winning maker two years running.
I've spent years creating home fragrance and skincare products for Fern Dale Rituals, carefully documenting every formula, batch and burn test.
Everything was always recorded… but never quite connected.
I wasn't looking for more templates. I wanted one place where every product, every test and every document lived together.
When I couldn't find it, I built it.
Fern Dale Makers Studio is built from real-world experience running Fern Dale Rituals — because it began as the system I needed for my own maker business.
Today it's the system I use to run that business, and I'm delighted to finally share it with other makers.
More than software
A place to grow as a maker.
Fern Dale Makers Studio also contains growing learning resources to help you become more knowledgeable and confident in your craft and your business.
Your data stays yours.
Fern Dale Makers Studio is not a closed system. Every record you create — formulations, batches, testing notes and documentation — can be exported, so you always retain ownership of your information.
You're never locked in. You're supported.
A beautifully crafted workspace, built specifically for artisan makers.
Designed to support the way makers actually work — not how software thinks they should.
Pricing
Two straightforward choices.
Makers Studio is the core platform: formulation, testing, batch records, documentation, stock and the ingredient library. The Marketing Suite is an optional paid add-on for makers who want the launch and marketing side as well.
- Both specialist workspaces — home fragrance and cosmetics & soap
- Formulation, testing, batches, documentation, stock and ingredients
- Stock room, costings and supplier records
- Unlimited records across every area
- Custom brand settings on every PDF
- Annual saves £30.88 against 12 monthly payments
- Requires an active Makers Studio membership
- Brand voice, campaigns, Copy Studio, social and email
- Launch and photography planners, content bank and repurposing
- Works from the product information already held in the Studio
- Annual saves £20.88 against 12 monthly payments
Both together: £24.98 per month, or £248 per year on annual billing. The Marketing Suite can be added or removed at any time, on whichever interval suits you.
From first formula to finished campaign.
Makers Studio £14.99/month or £149/year. Optional Marketing Suite add-on +£9.99/month or +£99/year.